Twitter in April announced that it would provide an improved Instagram Stories experience, adding support for photo galleries, hiding ads after each post, and getting rid of hidden functions. While these updates make the app look more like Facebook’s own Stories feature, they have not changed the ads. There are Instagram Stories ads. There will be ads in Twitter Stories, however.
From now on, all of Twitter’s users will be able to create both a pre-filtered and a post-filtered timeline. Twitter Blue will also allow users to view only a few tweets, or the most recent tweets, instead of always having to sift through every tweet.
The shift is being made to give users a wider, more condensed experience. The goal is to help those users feel less overwhelmed and end up consuming more content, which is probably the intent. And it has also been built to make advertisements appear a little more relevant.
The new timeline will be rolled out across platforms over the next month or so. Twitter Blue will be made available for premium content publishers like Sports Illustrated and Vanity Fair, which will be responsible for promoting a new BBC Trending page, which will serve up tweets about current stories. That will provide the page’s audience with some context for the articles, as well as promote the new BBC Trending in other Twitter streams. The BBC, as a brand, has made the switch before. Back in 2016, it added news and TV content to Twitter to serve up a relevant Twitter-centric feed. This experience was known as BBC [email protected] And at the time, the company had some major complaints with the user experience. That year, Twitter removed BBC [email protected] from its app, citing lower engagement levels for the stream.
This time around, the BBC is happy with the changes.