If you live in California, we have good news for you!
Beacons in San Francisco and San Jose have been “activated” by Meonomics Inc., an agency representing cryptocurrency advertising companies to help with ads that support digital coin, Meonomics Chief Executive Shishir Mehrotra told USA Today.
Ads supported by crypto are hitting billboards, magazine and newspaper advertisements, billboards, electronic billboards, airplanes, billboards and buses, according to Meonomics’ Blockchain Guide – and the Telegraph is helping make sure the ad is “active” through its Marketplace Alert feature.
Meonomics’ digital ad marketplace is nearing $500 million in ad revenues. However, it believes an additional $3 billion in crypto advertising will happen in the next few years. Meonomics says some ad spending for cryptocurrencies has gone to four ICO’s in June.
“We understand there is a mismatch between digital advertising growth and crypto advertising growth,” Meonomics said in a press release in June. “We are determined to correct this for the benefit of both, ultimately accelerating growth.”
AMC theaters opened its first crypto-centric ad during the AMC Theaters’ Cannes Lions Film Festival and TV Summit, which takes place Wednesday and Thursday, The Hollywood Reporter reported.
AMC asked its advertising partners and agencies to consider creating programs to support the film “Blockers,” which portrays millennials who won’t let their parents get hitched, which presented the possibility of a “ad-a-thon,” The Hollywood Reporter reported.
The film is debuting on the silver screen starting Thursday.
“Blockers,” the trailer for which was recently released, will launch AMC’s crypto ads with the help of Atom Wallet, according to a release from The Hollywood Reporter.
Meonomics will oversee the cryptocurrency portion of ad campaigns for each of the approximately 7,000 participating theaters and 47 content partners, the release said.
“Ultimately, our goal is to make what’s happening in the marketplace more accessible to consumers who are passionate about crypto as well as marketers and advertisers that want to get on board,” said Henrik Pabst, chief executive of Atom.
Read the full news release below:
DEMOCRATIC COMMITTEE OUSTS LAY-OFF VETT, VOTES NO ON REELECTION OF BANKRET SCHOENFER
– Donald Soho Totality Contracts HBKEARL –
During its Monday meeting, the DCCC’s executive committee (DEMOCRATIC Committee) voted against both Hakeem Jeffries and Yvette Clarke for re-election to the DCCC. DCCC chair Joe Crowley said he would suspend the races on July 7th until the members had a chance to meet and discuss next steps. The vote came after members began discussing the fact that Jeffries and Clarke were both members of the Congressional Black Caucus who favored Hakeem Jeffries in a failed redistricting effort. Read the full report here.
ACME Communications, Inc. is celebrating 60 years of electronic billboards, digital media and radio in the New York City metropolitan area by hosting The Digital Media Dance Party (DMDP) celebrating 60 years of digital ads on New York City billboards. The event will begin this Friday, July 12 at 6:00 p.m. outside SOHO BAR, along a two-block stretch of St. Mark’s Place and has plans to be hosted by celebrity DJ, Rob Tench, from Saturday, July 13 to Monday, July 15 (rain or shine).