You may have noticed a few new logos in your News Feed in recent days: Facebook, Twitter, and, yes, Google all have new names in the wake of criticism over their role in helping spread misinformation during the recent US midterms.
Some of the new logos now call themselves Facebook, Twitter, and Google, and they share one thing in common: They are all variations on the three letters G, with all three businesses owning apps like Facebook and Google Play.
But according to Google, there’s no need to change their brand names. The company has taken note of criticism over its role in the spread of misinformation during the recent US midterms, and it believes it can “overcome” such concerns without violating core principles of the company.
“Our business model is to give people and businesses amazing tools to improve their lives,” wrote Google in a post on Medium. “Our internal code of conduct prohibits us from doing anything that would run counter to the G on the side of our logo, or to any of our core principles.”
The company’s mission to help make the world better is rooted in the core principles of the company and is an integral part of its overall business, Google wrote.
“Our core principles are that we’re a meritocracy – we reward employees on merit, not on the basis of social rank – that we’re not a monopoly, that we don’t restrict freedom of speech, and that we make our products open to as many people as possible,” it continued.
In conclusion, the company said that it’s meeting and exceeding these core principles, despite the fact that much of the company’s new Android software uses artificial intelligence to scan phone calls and emails for sensitive information.
And, even though other top search results on the platform often draw anger for comparing breastfeeding moms to Nazis, the company said that it has designed search results with a “great deal of care to ensure people are treated fairly and not unfairly profiled based on how they conduct themselves on Google.”
According to Google, the misperception around the G may just be a false reality. “The question is not whether we do (or don’t) comply with G,” wrote Google. “The question is how we can reduce the harm that our presence on the internet may cause.”
Facebook says it plans to use a similar “sticker feature” to let users know that their account may use certain AI features in order to make sure they’re not profiling them.
First published at 8:00 a.m. ET.
Update, 12:55 p.m. ET: Added Twitter statement.